Advances in Consumer Research

Publicação

Empirical Evidences of Brand Cultural Resonance: How Brazilians Demonstrators Appropriated a Fiat?s Campaign

Socialization of the Black Female Consumer: Power and Discourses in Hair-Related Consumption

Value Creation and Destruction in Consumption Practice

Value Creation and Destruction in Consumption Practices

Unappreciated Practices Creating Value

Symbolic Dimensions of Jewelry As a Gift: an Interpretive Study